Real estate photographers take pictures of real estate properties to portray them beautifully for prospective buyers to persuade them to purchase.
Answering the burning question of how to become a real estate photographer will also require effort on the part of the prospective photographer.
This includes having an attentive eye, expert photography skills, experience, and knowledge as to where the real estate property goes on sale.
Consequently, if you want to become a certified real estate photographer, you will have to buy good cameras, polish your photography skills, and put together an outstanding portfolio capturing real estate impressively.
Although being a real estate photographer might be challenging, I will take you through various steps on how you could become a successful photographer for real estate.
What Does A Real Estate Photographer Do?
The job of a real estate photographer is very important for the marketing and selling of real estate properties.
Real estate photographers are highly sought after since they capture high-quality images that depict properties in an appealing way to prospective clients.
Also, they accurately show the home or commercial space for either rent or sale. More duties include:
- Ensuring continuous communication with real estate agents or home sellers to understand the main elements of the property before capturing.
- Taking pictures of the interior & exterior of real estate. They snap photos from different locations on the property while making sure every part looks great.
- Following a shoot, they enhance the photos to compensate for lighting, color, and other elements such that the photographs are improved compared to the original.
- Others may also create virtual tours or 360° videos to have a virtual walkthrough of a real estate layout. This helps well for clients that want to list their properties online.
- Utilization of drones for aerial shots, giving a broader perspective of the estate at large.
- On-time delivery of quality images consistent with their client’s marketing strategy and deadlines.
Related Topic Cover Here > Real Estate Photography Pricing.
6 Steps To Become A Real Estate Photographer
Becoming a real estate photographer requires you to possess a quality portfolio, photography experience, as well as efficient project management skills.
This is crucial in real estate as their services are instrumental in paving the way for the existence of a property online and its eventual lease.
Below, we break down several steps you need to take as a prospective real estate photographer.
Step-01: Develop Real Estate Photography Skills
Sharpening one’s photography skills comes in first place for any photographer of any niche.
They can either go for formal education such as attending a college or university, taking a course in photography, or being self-taught such as watching online tutorials and practicing by themselves.
Take your time to learn new camera settings, and how to work with lighting and composition.
Moreover, wide-angle lenses are ideal for real estate photography as they have a large field of view therefore practicing with such lenses will be advantageous.
Step-02: Study the Real Estate Market
For a real estate photographer to excel in their niche, they have to study and understand the real estate market.
As such, you need to know among other things, the types of properties in demand by the target buyers and how best to feature these elements on the property photos.
Current trends and charging prices for capturing certain properties.
Also, make sure that you monitor market fluctuations and find out why properties sell to guide your steps every time you conduct a photo shoot.
Step-03: Develop a Professional Editing Workflow
Your real estate pictures will bloom in their true form after post-processing and editing.
Excelling as a real estate photographer means that you have to learn to use photo editing programs and develop skills especially relevant to real estate photography.
Importantly, you should have in your editing skill set HDR imaging, color correction, and perspective correction.
Your editing style should make the photos look even better to capture a natural and inviting look.
Step-04: Develop a Professional Portfolio
Your professional portfolio is one of the ways that you can display what you are capable of to your future clients.
The photos should be shot from as many perspectives as possible.
This portrays your ability to photograph several sorts of houses and in multiple kinds of lights available during different times of day.
Ensure you have an accessible portfolio, either through a website or a web-based presentation, which draws attention to your niche talent.
In addition, make sure your photos are current and up to date on current trends.
Step-05: Network with Real Estate Professionals
This calls for building relations with real estate agents, property managers, and home sellers.
Go to real estate events, join local real estate groups, and use social media for networking with your colleagues in the real estate industry.
Referrals as well as follow-up work are vital in helping you build a successful brand through networking.
This helps you build your client base, keeping you booked and busy.
Step-06: Invest in the Best Equipment
High-quality equipment is important for real estate photography.
Buy a dependable camera featuring a complete frame sensor, diverse kinds of lenses (including wide-angle and tilt-shift lenses), a strong tripod, as well as lighting equipment.
As your business grows, a drone for aerial shots will add significant value to your toolkit.
With your growing experience in real estate photography, you’ll be able to utilize this equipment better.
By adhering to these steps, perfecting your skills, and staying on point, you will have a promising career in real estate photography.
Always strive to enhance your methodology, approach, and expertise regarding your technique and strategy.
What Are The Requirements (skills) For Real Estate Photography?
Real estate photography is not something you can undertake without adhering to the various requirements it demands on photographers.
It should be noted that every successful real estate photographer meets this requirement or higher in their craft.
Below is a concise overview of these requirements you should know:
Composition, lighting, and post-processing are essential skills to master.
A real estate photographer would have the skill to position the shots in such a way as to emphasize the most attractive facet of an estate.
A professional photographer needs to be competent in using different photographic devices like cameras, tripods, and drones among others.
This consists of providing good set-up shots with functioning equipment.
Real estate photographers have to know how to use computers in photo editing and file management.
Since you’ll be working with a large number of images, you will need a powerful laptop that can carry the high-intensity editing that you have to carry out on images.
Therefore, you must be well-grounded in using computers.
You have to be great at photo editing. To this end, if you want to present the real estate property well, you will have to edit the images.
These edits include adjustment of exposure, color corrections, and retouching photos to give properties the required presentation.
It’s common for real estate photographers to be familiar with photo editing programs like Adobe Photoshop or Lightroom.
Trending Real Estate Knowledge
For a photographer to know how to make a property look appealing to today’s buyers, he must keep abreast of changes in the trends of the real estate market.
Communication & Time Management
Communication helps one to understand the image which the client wants and this ensures that what is produced meets the expectations of a client.
When it comes to the job, effective use of time involves planning, shooting, making revisions, and handing in the project on time.
Marketing and Branding
Developing a powerful personal brand and solid marketing strategies will attract customers and compel them to stay with you over time.
Branding includes developing a portfolio, creating new networks, and using relevant social media sites for marketing.
Besides copyright, ownership, and contractual matters, legal knowledge on what is moral should also be considered to maintain good conduct and relationships in real estate photography and entrepreneurship.
Tips And Tricks For Good Real Estate Photography
Furthermore, for good real estate photography, consider the following tips and tricks below that will upgrade your photography skills.
Use A Wide-Angle Lens: The use of wide-angle lenses capture more light which assists in capturing the true feeling that emanates from a room, thus making the rooms look bigger.
Maximize Natural Light: It is advisable to shoot during the day and with available sunshine. Brighten a room by opening up curtains and shades.
Understand the Property: Walk around the property and take note of the best areas while preparing for taking the shot.
Staging is Key: You should also arrange furniture so that you can achieve a welcoming ambiance. Make sure that you declutter to maintain concentration or attention on the space itself.
Shoot in RAW: Also, this provides you with the ability to modify exposure and color during a post-production phase.
Employ HDR Techniques: HDR balances out brightness between rooms of differently lit areas.
Keep Vertical Lines Straight: This ensures that the original shape and size of a property are not distorted.
Edit Thoughtfully: Enhance photos without overdoing it. Shoot for a natural, believable appearance.
Create a Virtual Tour: Provide an immersive experience with a 180-degree view or video walk-through.
Pay Attention to Detail: Small things can often lead to dramatic results when photographing.
Adhering to these suggestions will allow you to generate superior real estate images that impress potential buyers.
Just keep practicing and be attentive to details for you can always get perfect on it after several shots.
Is A Real Estate Photographer A Good Career Choice?
Aspirants who love taking photographs and real estate as well have a great opportunity in real estate photography.
It allows one to have independence, a flexible schedule, and creativity in their work.
This creates an opportunity in which property-related photography could be a promising career option.
Which Is The Best Camera And Lens For Real Estate Photography?
To get into a real estate photography, choosing the right camera and lens is one of the big task.
While real estate images need to be clear, captivating, and of good quality, some cameras with outstanding specifications are highly recommended.
A camera with a full-frame sensor, great resolution, and good performance under any light condition is perfect for real estate photography.
It’s more preferable to consider factors like sensor size, autofocus, image quality, and video capabilities when selecting a camera.
Two popular sensor sizes are full-frame and APS-C (crop sensor).
For real estate photography, Full-frame cameras generally provide better image quality and low-light performance, while APS-C cameras are lighter and more affordable.
Some of the leading brands offering these cameras are Canon, Nikon, and Sony.
Professional real estate photographers prefer Canon EOS 5D Mark IV, Canon EOS Rebel SL3, Nikon D850, and Sony a7 IV cameras owing to their good quality images and reliability.
For Canon users, the EOS R6 Mark II is a remarkable choice among mirrorless full-frame cameras.
Nikon users can opt for the D850 DSLR, which boasts excellent dynamic range and sharp images.
Sony offers the a7 IV, known for its excellent autofocus and 4K video capabilities.
Why you should choose any one of these cameras for real estate photoshoot below:
- Canon EOS Rebel SL3: Although Canon EOS Rebel SL3 isn’t the cheapest of its brands, it has outstanding qualities that make it perfect for real estate photography. Some of them are its ability to capture images from different angles, its lightness making it easier to carry around, its generous ISO, and more.
- Nikon D 850: Another professional real estate camera is the Nikon D 850. It’s known for its ability to produce fascinating images because of its full-frame sensor. Moreover, it featured uncropped 4K video making it easier for you to create footage for video tours.
- Sony a7 IV: The Sony a7 IV is one of the Sony brands real estate photographers prefer using because of its portability, lens compatibility, ISO Flexibility, and exceptional light sensitivity to mention but a few.
Below are the specifications for each camera:
|Canon EOS Rebel SL3
|Nikon D 850
Sony a7 IV
|APS – C
|Full Frame CMOS
Full Frame CMOS
|4K Recording Capability
|100 to 25600
|64 to 25,600
100 to 51,200
Now, let’s get idea about the best lenses for real estate photography.
A wide-angle lens is crucial for capturing small spaces or showcasing an entire room.
Here are some top lenses according to different camera brands:
- Canon mirrorless: Canon RF 15-35mm f/2.8 L IS USM Lens
- Canon DSLRs: Canon EF 11-24mm f/4L USM
- Nikon DSLR: Nikon 14-24mm f/2.8G ED
- Sony mirrorless: Sony FE 12-24mm f/2.8 GM Lens