Images © Yuri Kozyrev / NOOR

Images © Yuri Kozyrev / NOOR

We regret that Featured Artist Yuri Kozyrev will not be able to join us this year due to a personal conflict. Both of Kozyrev's exhibitions, Arab Spring to Winter / La Perestroika Cubana? will continue to be on display from June 5 - July 10
Across from the Free Speech Wall
605 E. Main Street, Charlottesville, VA 22902
on the Historic Downtown Mall

Images © Yuri Kozyrev / NOOR

Images © Yuri Kozyrev / NOOR



LOOK3 Community Preview

LOOK3 Festival of the Photograph 2016 Community Preview

Monday, May 16 @ 5:30PM – 7:00PM
100 5th St, NE, Charlottesville, VA 22902


Come get a sneak preview of the exciting LOOK3 Festival Program! Light refreshments will be available. 

Mary Virginia Swanson Lecture "Ansel Adams: Advocate For American Photography"

Ansel Adams: Advocate for American Photography

Thursday May 12, 6:30PM – 7:30PM
Charlottesville Senior Center
1180 Pepsi Place, Charlottesville, VA 22901

Free and open to the public

LOOK3 Executive Director Mary Virginia Swanson’s lecture “Ansel Adams: Advocate for American Photography” charts Adams’ path as a both passionate photographer and environmental activist. Swanson worked closely with Ansel Adams during her tenure as director of education at The Friends of Photography (1980-1984), an organization that Adams co-founded and served as Chair of the Board of Directors until his death in 1984. She will discuss Adams’s life-long contributions to the broad acceptance of photography as an art form and will chart his passion for sharing his love of the medium throughout his career. Highlights will include Adams’s role in establishing a permanent Department of Photography at the Museum of Modern Art and as teacher and mentor to many of today’s most respected photographers.  

Directions to the Senior Center: Going north on 29, turn right at the stop light at Greenbrier Drive. (As a landmark, there is a large Shell gas station on the left side of 29.) Turn right at the first street on the right, called Pepsi Place. Make an immediate left turn into the large parking lot for the Senior Center. The address is 1180 Pepsi Place on the corner of Pepsi Place and Greenbrier Drive.

Canon and Mary Virginia Swanson at B&H in May

Securing Support For Your Long-Term Photography Projects Sponsored by Canon

Thursday May 5, 4:00PM – 6:00PM
Second Floor of B&H NYC SuperStore
420 9th Avenue, New York NY 10001

Seating is limited. Register here.

Many photographers engage in creative projects that live within them for years, continuing work on them as funding allows. No matter what the parameters are for growing and concluding your project, securing time and support on many levels is essential.

Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects. She will help artists understand how to conduct effective research and connect with like-minded individuals, organization and foundations who share a passion for their subject. The types of monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship. Ms. Swanson will share resources for fundraising and describe her research methodology

Mary Virginia Swanson is the Executive Director of LOOK3 Festival of the Photograph, held annually in Charlottesville, Virginia. She is an author and educator who helps artists find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. 

Swanson was the recipient of the 2015 Honored Educator from the Society for Photographic Education, the 2013 Lifetime Achievement FOCUS Award from the Griffin Museum of Photograph and the 2014 Susan Carr Award for Education from the American Society for Media Photographers (ASMP).  

She is a regular contributor to PDN EDU and is a Presenter each year at PhotoPlus Expo and the National Meeting of the Society for Photographic Education. Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (2014). Her current book project is Finding Your Audience: An Introduction to Marketing Your Photographs (2016).” 

LOOK3 2016 will be held June 13-19th; details at Mary Virginia’s web site is and her Instagram account is @maryvirginiaswanson.

Seating is limited. Register here.

February 19th in Richmond: Meet & Greet with the New Executive Director of LOOK3

Friday, February 19th, 5:30-7:30 PM
With brief remarks from Mary Virginia Swanson at 6:30 PM

Join Candela Books + Gallery in welcoming Mary Virginia Swanson, the new Executive Director of LOOK3 Festival of the Photograph in Charlottesville.

LOOK3 will once again bring an amazing line-up of international artists to the stage of the Historic Paramount Theater in Downtown Charlottesville. Don’t miss presentations and exhibitions by the following photographers June 15–18:

Legacy ArtistsNick Brandt, Graciela Iturbide, Yuri Kozyrev and Frans Lanting.
Project Artists: Olivia Bee, Binh Danh, Doug DuBois, Sheila Pree Bright and Radcliffe “Ruddy” Roye.

During the meet and greet this Friday, learn about the expanded continuing education programming which will occur at the beginning of the festival week 2016. LOOK3’s Educational initiatives will open Festival week on June 13th at the Jefferson School African American Heritage Center with programming designed to aid working professionals, serious amateurs and college faculty in their awareness of contemporary technology and industry business practices.

Candela Books + Gallery
214 West Broad Street
Richmond, VA 23220 [map]

Other highlights of LOOK3 2016

  • Photography exhibitions in galleries, in the trees, and on buildings bring Charlottesville’s Historic Pedestrian Mall to life.
  • Focus on Photobooks will feature book-related exhibitions, discussions, and pop-up book sales at the Jefferson School African American Heritage Center. 
  • LOOK3 will close with a new “Family Photo Day” on Sunday, June 19th at the JSAAHC featuring free Father’s Day portraits and children’s activities open to the community.

February Virginia Lecture Series by LOOK3 Executive Director, Mary Virginia Swanson

Understanding the Value of Your Work Within Multiple Markets

One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum setting or in a corporate office, reproduced as book cover illustration, or featured within product advertising, the value of that photograph is different for each buyer.

Mary Virginia Swanson, Executive Director of LOOK3 will discuss how to identify and introduce yourself to new buyers of images who are most likely to respond to the style/content of your work as well as assessing the value of your work to that market.

At LOOK3’s headquarters in Charlottesville
Sunday, February 7, 2016, 11:30 AM – 1:00 PM

CitySpace on the Downtown Mall
100 5th Street, NE
Charlottesville, VA 22902 [map]
On-street parking is unrestricted on Sunday. Market Street Parking Garage (504 E. Market Street) is in the same building and will open at 11:00 AM the day of the lecture.

At Old Dominion University in Norfolk
Wednesday, February 17, 2016, 3:00 – 4:30 PM

Old Dominion University
Hixon Art Building, Room 2011
1029 47th Street
Norfolk, VA  23529 [map]
The Hixon Art Building is directly East of the Barry Art Building. 
Parking is available in the Ted Constant Center Parking Lot on 45th Street, between Hampton Blvd. & Monarch Way.

At Virginia Commonwealth University in Richmond
Thursday, February 18, 2016, 3:00 – 4:30 PM

VCU Arts Depot, 2nd Floor
814 West Broad Street
Richmond, VA 23284 [map]
There is a parking ramp 2 blocks away on the corner of Broad and Shafer.

All lectures are FREE and open to the public.