LOOK3 EDU provides relevant continuing education to photographers at all levels of accomplishment toward understanding creative tools available to them today and diverse paths to appreciative audiences for their work.  

All education events are held at the Jefferson School African American Heritage Center (JSAAHC) 233 4th Street NW, Charlottesville, VA 22902

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Tuesday evening, June 14th:  PDN 30 Emerging Photographers Panel*

Free and open to the public. No advanced registration required. 

LOOK3 is proud to host the renowned “PDN 30 Emerging Photographers Panel: Strategies for Emerging Photographers” as the opening event of our educational offerings. Tuesday, June 14th at 7:30 pm. Jefferson School African American Heritage Center.

Photographers selected for “PDN’s 30 2016: New and Emerging Photographers to Watch” will share the most valuable lessons learned as they were launching their careers, and explain how they got their work noticed and supported. They will discuss successful strategies for building a supportive network, gaining exposure, honing and sharpening their artistic voices, getting practical help on business issues, and describing challenges of starting a photography career in a competitive market.
Event sponsored by PDN and Sony.

Panelists include:

Ike Edeani, PDN’s 30 photographer

Natalie Keyssar, PDN's 30 Photograph 2016, member, The Black Box Cooperative

Molly Lamb, PDN’s 30 photographer

Cristina Mittermeier, Sony Artisan of Imagery

Ariel Zambelich, News Photo Editor, NPR Visuals

Moderated by Holly Stuart Hughes, Editor of Photo District News.

Seminar Day One:

Wednesday, June 15, 9:30am – 5:00pm

Price: $150; $125 for students
Included with General Pass + EDU Package and Big Love Pass

This one-day seminar is created to provide a survey of contemporary technology, social media, publishing, sharing and delivery platforms that are essential tools for artists to create, collaborate produce and share their work. Topics include balancing content/audience, generating media opportunities, atypical publishing platforms, impacting change through social media, and measuring audience engagement today.

Passes/Tickets will NOT be mailed. Check in at 9:00 am:
Jefferson School African American Heritage Center
233 4th Street, NW; Charlottesville, VA 22902


9:30 - 9:40, Introductory Remarks
James Estrin, Lens Blog Co-Editor and Senior Staff Photographer
The New York Times

9:40 – 10:00
Andrew Mendelson, Ph. D., Associate Dean and Professor, CUNY Graduate School of Journalism

10:00 – 10:45, Storytelling @ MediaStorm
Brian Storm, Founder and Executive Producer, MediaStorm

10:45 – 11:00, BREAK

11:00 – 11:45, Disrupting the Norm: New Collaborations for Storytelling
Ed Kashi, photojournalist, filmmaker and educator; member of VII Photo Agency

11:45 - 12:00 James Estrin introduces JSAAHC Exhibiting Artist Sheila Pree Bright

12:00 – 1:00, Lunch will be available for purchase on site.

1:00 - 1:45No Byline: Black Box on Prioritizing the Sum Over the Parts 
Black Box, A Cooperative for Visual Documentary Projects: photographers Chris Gregory, Natalie Keyssar, and Jake Naughton, and designer Alejandro Torres Viera

1:45 – 3:00, Instagram as a Tool for Social Engagement
Peter DiCampo (Photographer) & Austin Merrill (writer): @everydayafrica

Special Guests: Photographers from the African Photojournalist DatabaseNana Kofi Acquah and  Ley Uwera

3:00 – 3:15, BREAK

3:15- 4:00, Atypical Publishing
Dan Milnor, Photographer-at-Large, Blurb

4:00 – 4:45, Virtual Reality: A New Way To Tell Stories
Jenna Pirog, Virtual Reality Editor, New York Times Magazine

4:45 – 5:00, Closing remarks
James Estrin



Seminar Day Two:

Thursday, June 16, 9:30am - 4:00pm

Price: $75; $50 for students
Included with General Pass + EDU Package and Big Love Pass

Morning Seminar: 9:30am - 1:00pm
Afternoon ( LOOK3 PITCH / Portfolio Sharing ) : 2:00pm - 4:00pm

LOOK3 PITCH: Strategic portfolio review(s) for selected applicants with industry professionals *By application only-- deadline Friday, May 27th

LOOK3 PORTFOLIO SHARING: For those who did not apply or were not assigned a portfolio review with specific industry professionals.

Passes/Tickets will NOT be mailed. Check in at 9:00 am:                              Jefferson School African American Heritage Center
233 4th Street, NW; Charlottesville, VA 22902


This half-day seminar offers photographers a window to appreciative audiences in such markets as fine art, editorial, advertising, licensing rights and more. In addition to editors, agents, producers and curators, this seminar will include professionals who will offer insights into the grant application process as well as expanding career opportunities through teaching.

Presenters include: Molly Roberts, Chief Photography Editor, Smithsonian Magazine; Catherine Edelman, Edelman Gallery (Chicago) and President, AIPAD; Dwight Lowe, Art Producer, The Martin Agency (Richmond), Ashley Codianni, Director of Social Publishing, CNN Worldwide; Dennis Radeke, Content Development Manager, Adobe Stock; MaryAnne Golon, Assistant Managing Editor and Director of Photography at the Washington Post; Justin Stailey, FUJIFILM; Amelia Lang, Executive Managing Editor, Aperture Books; Mike Davis, Alexia Tsairis Chair for Documentary Photography at S.I. Newhouse School of Communications at Syracuse University and Reid Callanan, Founder and Director, Santa Fe Workshops. Check back for complete roster.

In addition to the above presenters, our roster of professionals from diverse markets joining us for LOOK3 PITCH include representatives from National Geographic Magazine, Aperture Books, TIME Magazine, AARP Magazine, Candela Books and Gallery, MediaStorm, Blurb, ZEKE Magazine, VQR Magazine, NYT Lens Blog, Forbes Magazine, PDN Magazine and Narative.ly as well as independent curators, photo editors and more. Check back for complete roster.


A companion session to ARTISTS: MEET YOUR MARKETS

Application deadline is May 27th

To help photographers gain experience speaking with gallerists, editors, curators, art buyers, book publishers, media companies and other professionals, LOOK3 is offering a practicum session as a companion to today’s morning class. Those accepted into the LOOK3 PITCH will have an opportunity to apply lessons learned in the morning class and put their new knowledge into practice, engaging in a “pitch” with photo professionals.

Photographers registered for the morning session “Artists: Meet Your Markets” may apply to the afternoon program “LOOK3 PITCH.” Until May 27th, artists can upload their completed application form and send a selection of 10 images to LOOK3 PITCH through a link provided. Participating industry professionals will have the chance to pre-screen the applicants and prioritize the work they would like to see.  



Those applicants not selected for a strategic meeting with an industry professional will have the opportunity to share a small selection of work with an additional team of advisors and educators during the same time period at the JSAAHC.  (No application necessary for LOOK3 PORTFOLIO SHARING.)